1
Customer Inputs
Customers answer a short set of questions about their skin and health goals, behaviors, sensitivities, timing preferences and more.
This transforms raw zero-party data into a functional blueprint of their specific physiological needs.
2
Ritual Engine
Softwire maps these inputs against your brand’s specific formulations and ingredient mechanisms.
It calculates product synergy, timing, and physiological cues to build a coherent sequence from your existing catalog.
3
Personalized Ritual Output
The customer receives an interactive, multi-step system. This isn't a recommendation list but an easy-to-follow structured roadmap featuring sequenced timing, sensory cues, and ingredient education tailored to their profile.