The Website Concierge for Aesthetic Clinics
Helps visitors find, understand and compare treatments—then turns that intent into leads and bookings.
Explore → Quiz → Results → Compare
Built for medical spas and aesthetic clinics
- OpenAI
- Anthropic
- Zapier
- Calendly
- PatientNow
- Aesthetic Record
- Zenoti
- Boulevard
- Vagaro
- Mangomint
- Fresha
- Mindbody
- Pabau
- Nextech
- Phorest
- 01
4×
visitor-to-lead
Compared with typical chatbot performance
- 02
2.5×
lead-to-booking
Through behavior-based concierge
- 03
1 in 9
bookings recovered
Through rapid SMS follow-up
- 04
2–5
more bookings / 1,000 visitors
After adding the concierge
What Could Better Website Conversion Be Worth?
Estimate the value of turning more of the treatment interest already reaching your website into bookings.
Your Potential
Additional bookings
+9
Estimated from your current traffic and conversion rates.
Additional treatment revenue
€3,150
Based on your average treatment value.
Softwire Studios Concierge — €399/month
A few additional bookings can turn existing website traffic into meaningful new revenue.
One Concierge. Every Route to Treatment.
Visitors arrive at different stages of the decision.
The concierge gives each of them a clear way forward.
Explore Treatments
Browse treatments, type a treatment name, or describe a concern.
One connected concierge adapts the next step according to what each visitor selects, asks, explores, and is ready to do.
Give Value First. Capture at the Right Moment.
Most websites ask for contact details too early.
The concierge lets visitors build confidence first—through treatment discovery, guidance, and comparison—then captures interest when intent is stronger.
- More useful before the form.
- More context when the lead comes through.
Instead of a generic enquiry, the clinic receives a lead shaped by what the visitor actually explored, considered, and wanted to do next.
Help Visitors Decide With Confidence.
Not every visitor knows which treatment is right for them.
Help Me Choose uses a structured treatment-matching quiz to narrow the clinic’s actual treatments to relevant options.
When more than one treatment fits, visitors can select two to compare, understand the differences side by side, explore either treatment, or compare another pair without restarting.
Guided matching. Clearer choices. A stronger path toward booking.
Welcome. How may we assist you today?
Recover Booking Intent Before It Disappears.
Some visitors show clear treatment intent, start online booking, and still leave before completing it.
When that happens, captured leads can receive automated SMS follow-up designed to bring them back to the booking journey.
Turn lost booking intent into another opportunity to convert.
- 01
Treatment
- 02
Practitioner
- 03
Date & time
- 04
Confirm
- 01Booking started
- 02Booking not completed
- 03Recovery SMS sent
- 04Recovery link opened
- 05Returned to booking
1 in 9 abandoned bookings recovered
Generic Chatbot vs. Behavior-Based Concierge
Behavior-Based Concierge
Generic Chatbot:Responds to questions or offers basic menu options
01Guides visitors through dynamic journeys based on concern, treatment interest, and readiness
Generic Chatbot:Gives most visitors the same general experience
02Adapts the next step based on each visitor’s behavior and progress
Generic Chatbot:Assumes visitors know what they want
03Helps them discover, match and compare relevant treatments
Generic Chatbot:Often asks for details before providing meaningful value
04Builds treatment interest first, then captures details when visitors want to continue
Generic Chatbot:Captures a generic lead
05Captures the lead with treatment interest, concern, questions, comparisons and booking intent
Generic Chatbot:Functions mainly as a support widget
06Actively develops website interest into qualified demand and bookings, 24/7
Generic Chatbot:Usually requires setup and ongoing configuration by the clinic
07Fully managed by Softwire Studios
Generic Chatbot:Uses a standard or lightly customized setup
08Built around the clinic’s treatments, offers, branding, booking process and patient journey
Fully Managed for Your Clinic.
You are not handed another tool to configure.
Softwire Studios builds, brands, configures, and maintains the concierge around your treatments, offers, booking process, and patient journey.
01
Built for your clinic
Your treatments, offers, journeys, and booking routes are configured for you.
02
Designed around your brand
Logo, colours, typography, icons, and treatment presentation are tailored to your website.
03
Connected to your booking process
The concierge is built around how your clinic already handles online booking and contact requests.
04
Managed by Softwire Studios
We maintain the experience so your team does not have to manage another software system.
Built Around Each Clinic.
The same concierge system can look and feel completely different depending on the clinic.
Branding, treatments, offers, booking flow, treatment information, and patient journey are customized around the business it represents.
Welcome. What would you like to feel more confident about?
Typography · palette · radius · spacing · icon · tone
Your brand. Your treatments. Your patient journey.
See What Is Driving Demand.
Track concierge performance, treatment interest, and booking recovery in one place.
- Website Visitors
- 0
- Leads Captured
- 0
- Lead Conversion Rate
- 0.0%
- Booking-Action Rate
- 0%
See how many people are reaching the clinic website.
Track how many visitors become identified leads.
Measure how effectively website traffic is converting into captured leads.
See how many captured leads move toward booking.
Performance Trend
12 weeks
Treatment Demand
- 01Anti-wrinkle0%
- 02Dermal filler0%
- 03Skin booster0%
- 04Laser0%
- 05Body0%
SMS Recovery · Abandoned Booking Recovery Flow
Per 100 abandoned
0
Abandoned
0
SMS sent
0
Link clicked
0
Returned to booking
Experience the Concierge for Yourself.
See how the concierge guides visitors from treatment interest to a clearer next step.
Explore treatments. Get matched. Compare options. Ask questions. Move toward booking.